Ad Blocking Software

I don’t have a really good solution to what Ars Technica’s Ken Fisher describes as devastating to websites (ad funded sites, anyway). However, I don’t use ad blockers myself. I’m a big fan of ad-supported, freemium versions of software and sites, and it’s my way of supporting those which I am not willing to out-right pay for. It’s not that I don’t know now to install or use these, I just choose not to. Frankly, when a site, application, or even a television program offers relevant ads, I’m often thankful to have seen them. I subscribe to the idea that effective advertising is just seen as information, not a sell.