Though few seem to acknowledge the strides that TiVo has been making in IPTV (as opposed to Apple), Engadget is reporting that you can now purchase Amazon Unbox content straight from your TiVo. They call it Buy on TV (direct, if not entirely creative). I doubt that it is a ‘cable television replacement’ just yet, but it’s further movement in the right direction for the industry. I think YouTube must be the next big step for them.
I just received an e‑mail from TiVo that this service apparently covers their “rentals” as well. That is something that the Apple iTMS does not have (yet).