War on White

I noticed some­thing after this after­noon’s Apple “The Beat Goes On” event in S.F.: as of today, Apple no longer makes a white iPod. The icon of fash­ion­able tech­nol­o­gy for near­ly the past six years is dead. Per­son­al­ly, I always liked what Apple had done with white, but I sup­pose alu­minum is the new white.

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By Jason Coleman

Structural engineer and technical content manager Bentley Systems by day. Geeky father and husband all the rest of time.

4 comments

  1. Apple seems to be going with all (or near­ly all) metal­lic cas­es for the iPods, now. This prob­a­bly is as prac­ti­cal as it is for chang­ing fash­ion. The plas­tic (Lex­an?) skin of pre­vi­ous iPods was noto­ri­ous­ly scratchable.

  2. The new iPod design along with the new iMac design makes you won­der what the next gen­er­a­tion of Mac­Books will look like.

  3. Well, I was think­ing of the new iMac and iPhone with all the black glass, and pol­ished and mat­te aluminum.

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