Nintendo Leaving Money On the Table

More than a year after the Nin­ten­do Wii hit the mar­ket (did any ever actu­al­ly ‘hit the shelves’?), there is only greater demand for the gam­ing con­sole. As with every­thing on the inter­nets, some the­o­rize this is some con­spir­a­cy or mar­ket­ing scam. Well, I’ve argued all along that it would­n’t be a very good one. Seems that some ana­lysts agree, esti­mat­ing that the Big N of Japan is los­ing as much as $1.3 Bil­lion in poten­tial prof­its in lost sales. The only shin­ing cloud is the gen­er­al con­sen­sus that Nin­ten­do refus­es to sell loss lead­ers and still makes prof­it on every con­sole, game, and acces­so­ry they sell.

By Jason Coleman

Structural engineer and technical content manager Bentley Systems by day. Geeky father and husband all the rest of time.

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