The story of how a couple of guys used Kickstarter to raise the funds to produce a great product idea.
On July 11th, 2010, Tom Gerhardt and I had an idea for an iPhone accessory: a tripod mount that doubled as a stand. Five months later, customers began to receive our product, the Glif, in the mail. This turnaround, from idea to market in five months by two guys with no retail or manufacturing experience, signifies a shift in the way products are made and sold â€” a shift only made possible in the last couple years.
This is has become a darling example of how a great idea and some smart execution can leverage a flat world to make some money, and rightly so. (via Gruber)