[You can read Part I here]
![super_structure on NBC 12 super_structure on NBC 12](https://www.jasoncoleman.net/images/nbc12_iBook_story.png)
super_structure featured on the local NBC affiliate, for about 1 second.
A reporter from the local NBC affiliate contacted me via e‑mail Wednesday afternoon inquiring about information on “all the media interest and hype about the ibook madness.” I returned her call, but since she was in route to the studio, we weren’t able to talk at the time. Anyway, she didn’t call back before the story aired on the eleven o’clock news, so my internet fame is limited to brief flash of super_structure on the air. Here’s what I have to say about the national attention, though, as well as the blog coverage I’ve read so far.
Media
I don’t want to write any sort of broad sweeping indictment of the media, be it mainstream, alternative, or blogging. However, my major issue with the story here is that the overall picture of armageddon for some cheap laptops is a bit overdone.
There was a roughly 5–10 minute period Tuesday morning of people getting trampled. Folks acted like animals with a insufficient food supply when lined up at the gate. Of course the problem with just describing the trampling implies how greedy everyone must be; that they’d run over little old men and baby strollers. However, if you have some 5,000 people close behind you and pushing (who cannot see them under you), you’re going forward whether you like it or not. I’m not going to judge people in that crowd because as I’ve said previously, it was all over with before I got to the gate. I just walked in amongst the slowly moving cars while talking to Angela on my phone in order to find her in line (first crepe-myrtle on the left, by the way). All I ever saw was the photos and videos, just like most of the country saw. However, I can say this, I never saw a riot. I didn’t see any violent mobs nor did I see much pandemonium (although I would admit 5 minutes of trampling is far too much mayhem for one day). I didn’t see any stampedes, either. Some headlines actually implied that all 5,500 people present were involved in this stampede. I can only hope that people read a little further to discern the truth. It seems the idea of the story is far better than the story itself.
What isn’t being explained in any way that I can surmise from the news is that there was a line prior to 7:00 outside the gates. When these people saw others rushing in from outside that line, they surged forward. Can you imagine waiting in a line for up to six hours, only to see someone just charge ahead of you? Most people (including those in blog posts who have been pretty quick to judge everyone as uneducated and poor) would be upset and try and get up there, too. People should get a little background on why the trampling occurred, and also realize that it was the beginning and the end of the mayhem of the day. This line outside was just the line to get inside to form another line. People up front realized this and started running, some with no regard for those around them as it turned out. [I want to be clear that I didn’t see this in person, but I have enough accounts of what did happen that I’m pretty confident what I’m telling you is accurate.]
Now, how did a few minutes of mayhem followed by hours of standing in the sun become a national story about (but not limited to) beatings with portable furniture, urinating on one’s self, riots, pandemonium, driving over pedestrians, frenzy, and so on? Well, other than reports who own thesauruses (bedlam was my favorite), it all seemed to start with either the AP story which used the word “riot” or the News Channel 12 video, in which Aaron Gilchrist and TaRhonda Thomas both agreed this was a “riot.” Now, I’ve never been in a riot before, but having seen some on the news before, I’m pretty sure this was not a riot. Yeah, people were upset, but I sure didn’t see any of them rioting. You generally don’t riot while sitting on one of those cheap canvas folding chairs from Dicks nor while talking on a cell phone with a friend. It’s bad rioting form. People don’t sell Pepsi from a push cart for $2 a bottle during riots. That’s just not safe. Further, you don’t have the SWAT team stand several hundred feat away under the shade of some large trees during a riot. You get them in there if it is a riot.
What I did see inside the gate was a large crowd of confused and angry citizens who would like to have known more about what to do and what was going on than what they were told. Things got better when more officers showed up simply because there was more crowd control. More officers could speak to smaller portions of the crowd and get them to respond. I’m no expert in crowds or mob sociology (if there even is such a thing), but I know that no one should ever expect over 5,000 people standing in a parking lot to just figure out to form two nice lines. I’m not knocking the Henrico County Police Department, as they did a reasonably good job once the cop:citizen ratio increased over 0.001. To their credit, some unnamed sources in the news media have leaked that the HCPD warned the school officials the five off-duty cops they had hired would be no where enough for an event this size, and that’s assuming they were banking on only 1,000 people.
Henrico County
Back to that SWAT team comment, I also didn’t see police in riot gear until we were leaving the RIR. There were roughly 20 police cruisers and a SWAT team back behind the set of buildings where the line was formed (again, the line inside the gate, for the laptops). There were perhaps 12 officers and several fire and emergency crew when we were in line. Prior to 7:00, there were reported to be 5 off-duty officers on hand (we saw three directing traffic, not pedestrians). Henrico county officials have since stated they wouldn’t have done anything differently. How is it that they determined they needed the SWAT team and roughly 5x the number of cops for half as much crowd as had been present at 7:00 am, and then twice as many officers inside the gate as for the line outside? [Again, I’m no expert in crowd control] Does it make sense to keep increasing the level of force up to small army for a dwindling and tiring crowd? Perhaps the crowd might get desperate at the end when the supply was gone (as was suggested in a news report), but the one thing that pretty much everyone did know was that there were only 1,000 laptops. How to go about getting in line for them seemed to be the question of the morning; one that no one was around to answer.
Further, if the county didn’t want people coming in during the night to line up, they should have had the police or some security there to prevent it. They should have had staff or police on hand to walk the lines once formed (both the one outside the gate and the one inside). Barriers should have been erected for lines prior to having the public there, not 15 minutes before the laptops were to go on sale and nearly two hours after everyone was already in line. While we all have responsibility to act as decent citizens, we also entrust enforcing security to our officials, both elected and hired officers. The people involved in the trampling certainly are guilty of reckless, if not entirely illegal, behavior. But it is the counties job to make sure that is enforced.
The Story
There are so many things to critique in this story:
- Why $50 when obviously they sell for more online? They county states it was to sell them to people who otherwise couldn’t afford one.
- Why not donate these if there’s not much money to be made? I’ve read second-hand the $50 was to go towards the maintenance of the remaining iBooks at the middle- and grade-school levels.
- Why not use a lottery or numbered tickets? To me, this question has not been answered and these options, or similar options, would have been allowed under the county ordinance for surplus sales. Even if the county didn’t think they were, since they were already changing the laws to their liking, why not write it in?
- Why ever switch to Dell laptops in the first place? I can only imagine this had to do with money. There are some arguments, however flawed I may find them, that parents were concerned their kids weren’t learning the more common O.S. they might encounter more in the future. Personally, since robots will likely take over in the next decade, that argument will be moot.
I could go on and on, but the fact is, the story is over. The legend begins. After another week, we will all be able to appreciate those t‑shirts that felt a little bit like war profiteering on Tuesday. This was just a case of citizens behaving poorly and the local government planning poorly for it. No one was seriously hurt and 1,000 lucky people got a really good deal on a laptop. As for me, all I got was less than one second of fame. Barely enough time for me to recognize my own masthead.
Hey you’re like a famous blogger and stuff…can I have you autograph?