Top Level Domains for Companies

Yes­ter­day, Canon announced they were acquir­ing the gener­ic top lev­el domain .canon. I pre­dict as this prac­tice becomes more com­mon­place, it is going to result in a web-brows­er secu­ri­ty night­mare. There are already plen­ty of peo­ple who don’t under­stand how to read a web address to com­pre­hend if they are actu­al­ly at the site they think they are. This is going to open up a whole new world to shady folks who use con­fu­sion and social engi­neer­ing to pull off all sorts of bad things.