Harry Potter and the Getting of Your Act Together

Angela and I are both real­ly excit­ed about Har­ry Pot­ter this month because with­in the span of about a week, both the fifth film will come to the­aters (we’ve already got our tick­ets) and the sev­enth book, and final, book will be arriv­ing at book­stores (yes, we’ve already got one copy on reserve at our local fan­ta­sy and sci­fi book sell­er).

I’m see­ing a lot of sto­ried regard­ing pleas for J.K. Rowl­ing to “save Har­ry!” There is a great deal of con­cern that the char­ac­ter of Har­ry Pot­ter will be killed off in the last book. Frankly, I would­n’t be shocked at all, as it makes for both good sto­ry and char­ac­ter arcs (the fates of the antag­o­nist and pro­tag­o­nist are intrin­si­cal­ly linked; death of the hero/savior for the good of all, etc.). All the same, the time for mak­ing such pleas for Har­ry’s life has long since past. I’m quite sure that the final edit has already gone to the print­ers at this point giv­en this might just be the largest sin­gle book print­ing for a first edi­tion in all of his­to­ry. Where were you peo­ple months ago when peo­ple first start­ed get­ting con­cerned about this?

At any rate, Rowl­ing has been pret­ty clear that whether Har­ry lives or dies in a cou­ple of weeks, she won’t be writ­ing about him any more.

On The Day After Kurt Vonneget Died

After read­ing the news of Kurt Von­negut’s death, I decid­ed it was about time I got with it. I’ve nev­er read any­thing by him over 1,000 words long but at lunch today I went and picked up a paper­back copy of Slaugh­ter­house-Five. Bet­ter late than nev­er, I sup­pose. I’ve had a lot of friends rec­om­mend that book over the years and I’m bump­ing some of the oth­er books I’ve been sit­ting on for a while to read it first. Von­negut was 84 years old and is sur­vived by his sev­en chil­dren, his sec­ond wife, and legions of ador­ing fans.

Apparantly, Mr. Iacocca Is The Leader

I read near­ly this entire book excerpt with my jaw dropped. Who would have thought that one of the most sin­cere and harsh cri­tiques of our coun­try – its gov­ern­ment, its media, and its cit­i­zens – would come from an 80’s indus­tri­al­ist leader who has long been a sup­port­er of both big busi­ness and big name Repub­li­can can­di­dates? I’m not post­ing this to beat up on Repub­li­cans. As a mat­ter of fact, many of my friends and fam­i­ly are con­ser­v­a­tive, some even mem­bers of the par­ty, and I’m glad that more and more, peo­ple from both sides of the aisle are ques­tion­ing the gov­ern­ment and its deci­sions. Looks like I may be read­ing a book by Lee Iacoc­ca this sum­mer. (via Kot­tke)

Geek Test: I Failed

Looks like I have some seri­ous read­ing to do:

  1. The Lord of the Rings, J.R.R. Tolkien
  2. The Foun­da­tion Tril­o­gy, Isaac Asi­mov
  3. Dune, Frank Her­bert
  4. Stranger in a Strange Land, Robert A. Hein­lein
  5. A Wiz­ard of Earth­sea, Ursu­la K. Le Guin
  6. Neu­ro­mancer, William Gib­son
  7. Child­hood’s End, Arthur C. Clarke
  8. Do Androids Dream of Elec­tric Sheep?, Philip K. Dick
  9. The Mists of Aval­on, Mar­i­on Zim­mer Bradley
  10. Fahren­heit 451, Ray Brad­bury
  11. The Book of the New Sun, Gene Wolfe
  12. A Can­ti­cle for Lei­bowitz, Wal­ter M. Miller, Jr.
  13. The Caves of Steel, Isaac Asi­mov
  14. Chil­dren of the Atom, Wilmar Shi­ras
  15. Cities in Flight, James Blish
  16. The Colour of Mag­ic, Ter­ry Pratch­ett
  17. Dan­ger­ous Visions, edit­ed by Har­lan Elli­son
  18. Death­bird Sto­ries, Har­lan Elli­son
  19. The Demol­ished Man, Alfred Bester
  20. Dhal­gren, Samuel R. Delany
  21. Drag­on­flight, Anne McCaf­frey
  22. Ender’s Game, Orson Scott Card
  23. The First Chron­i­cles of Thomas Covenant the Unbe­liev­er, Stephen R. Don­ald­son
  24. The For­ev­er War, Joe Halde­man
  25. Gate­way, Fred­erik Pohl
  26. Har­ry Pot­ter and the Philoso­pher’s Stone, J.K. Rowl­ing
  27. The Hitch­hik­er’s Guide to the Galaxy, Dou­glas Adams
  28. I Am Leg­end, Richard Math­e­son
  29. Inter­view with the Vam­pire, Anne Rice
  30. The Left Hand of Dark­ness, Ursu­la K. Le Guin
  31. Lit­tle, Big, John Crow­ley
  32. Lord of Light, Roger Zelazny
  33. The Man in the High Cas­tle, Philip K. Dick
  34. Mis­sion of Grav­i­ty, Hal Clement
  35. More Than Human, Theodore Stur­geon
  36. The Redis­cov­ery of Man, Cord­wain­er Smith
  37. On the Beach, Nevil Shute
  38. Ren­dezvous with Rama, Arthur C. Clarke
  39. Ring­world, Lar­ry Niv­en
  40. Rogue Moon, Algis Budrys
  41. The Sil­mar­il­lion, J.R.R. Tolkien
  42. Slaughterhouse‑5, Kurt Von­negut
  43. Snow Crash, Neal Stephen­son
  44. Stand on Zanz­ibar, John Brun­ner
  45. The Stars My Des­ti­na­tion, Alfred Bester
  46. Star­ship Troop­ers, Robert A. Hein­lein
  47. Storm­bringer, Michael Moor­cock
  48. The Sword of Shan­nara, Ter­ry Brooks
  49. Timescape, Gre­go­ry Ben­ford
  50. To Your Scat­tered Bod­ies Go, Philip Jose Farmer

I’ve put the one’s I’ve actu­al­ly read, from cov­er to cov­er, in bold. I’m being very hon­est here. Frankly, as some­one who thinks he’s a fair­ly well read geek (I even took a class in col­lege on this stuff, no kid­ding!), this is very hum­bling. I’m not claim­ing to any that I’ve seen the movie ten times on or have talked about enough with oth­ers that I know every­thing that hap­pens. No, only the one’s I’ve hon­est­ly read.

So how about you? I know a lot of the peo­ple who read my site read many more books than I do. Care to put up your list? No fudg­ing the truth, now (Sor­ry, Stephen, the graph­ic nov­el of Elric I got you does­n’t count since it’s a dif­fer­ent book than Storm­bringer.).

Also, I would like to say that I’ve read a cou­ple that are old­er than 50 years that would sure­ly make the list for the past cen­tu­ry.

Learning French at Hogwarts

Kot­tke has a post today about a fel­low who rec­om­mends read­ing Har­ry Pot­ter in a for­eign lan­guage in order to help learn that lan­guage. I thought this was inter­est­ing since Angela pur­chased Har­ry Pot­ter à l’é­cole des sor­ciers over a year ago for just that pur­pose. Fur­ther proof that she is just way ahead of the rest of us.

What Facial Expressions to Use When You’re Expecting

So Angela and I have been read­ing some dif­fer­ent books on preg­nan­cy. Okay, she’s been doing most of the read­ing so far as she has about five dif­fer­ent books. I bought one, titled Preg­nan­cy Sucks for Men: What to Do When Your Mir­a­cle Makes You BOTH Mis­er­able, which is a fair­ly enter­tain­ing read as well as infor­ma­tive, although I could do with­out some of the patron­iz­ing man-humor. I inter­est­ed in my kid more than the foot­ball game and I don’t need some oth­er guy to tell me in a burly voice that’s the cool thing to do.

Any­way, Ange­la’s night­stand has become a pile of preg­nan­cy relat­ed infor­ma­tion. From her pre­na­tal vit­a­mins to her Fit Preg­nan­cy mag­a­zines, to her stack of preg­nan­cy books, she’s been read­ing a lot late­ly. Of course, when you’re going to have a baby, the de fac­to hand­book is What to Expect When You’re Expect­ing. Every­one reads this book when they’re about to have a baby (It even showed up in an episode of last year’s ill-fat­ed sci-fi show Inva­sion, with the moth­er-to-be Larkin read­ing the book). I think they must pay OB-Gyns to hand it out. How­ev­er, it was­n’t until Angela and I spent some time in the preg­nan­cy sec­tion of our Barnes & Noble that I notice some­thing about the cov­er of this book, as well as the cov­er of the asso­ci­at­ed book (also on Ange­la’s night­stand) What to Expect: Eat­ing Well When You’re Expect­ing:

What to Expect When You're Expecting, Third EditionWhat to Expect: Eating Well When You\'re Expecting (What to Expect)

See the pat­tern? This woman does not seem very hap­py about her child-to-be. What I don’t under­stand is, if you’re draw­ing a mod­el for the cov­er of your book, can’t you draw them any­way you want? Why not draw them hap­py? Would­n’t sell­ing preg­nan­cy has a cause for joy help you sell more books about that sub­ject?

In look­ing some of these up, I came across the Span­ish ver­sion of this book:

Qué Se Puede Esperar Cuando Se Está Esperando: (What to Expect When You\'re Expecting, 3rd Edition)

I don’t get it. If you speak Span­ish, you’ll be hap­py about being preg­nant? Non­sense. We’re hap­py. A lot more than the depressed woman on the cov­er of Ange­la’s books, who looks as though she may give up at any moment.

“The Long Tail” By Chris Anderson

The great­est song that has ever been record­ed is sit­ting on a serv­er some­where on the inter­net right now. At least, the great­est song to you, that is. Like­wise, the most amaz­ing film you’ve ever watched is sit­ting in a film can­is­ter on a shelf in a dusty ware­house, wait­ing for you to find it. The exact tool to fit the needs of the project you’re plan­ning this week­end awaits you across the coun­try, where right now, no one is even con­sid­er­ing try­ing such a task. Why don’t you know where to go to find these items, or per­haps that they even exist?

The Long Tail

I sup­pose in the spir­it of The Long Tail, Chris Ander­son offered to send free review copies out to the first read­ers of his blog who would be will­ing to write reviews. I for­tu­nate­ly act­ed quick­ly and have enjoyed get­ting to play media jour­nal­ist for the past week. To his cred­it, there’s no crit­ic more vicious than the anony­mous blog­ger, and Ander­son obvi­ous­ly is tak­ing some­thing of a risk putting ear­ly review copies in the hands of such peo­ple. I like to think I’m a nice guy, but let’s face it: a lot of blog­gers are vin­dic­tive bas­tards who love the idea of tak­ing down celebs a notch or two.

Chris Anderson’s book, “The Long Tail – the Future of Busi­ness is Sell­ing Less of More,” explains that the tools to help you find them, or even cre­ate them your­self, are the keys to that form the new econ­o­my. This future of com­merce was long pre­vent­ed by the bot­tle­necks of pro­duc­tion, dis­tri­b­u­tion, and dis­cov­ery which tech­nol­o­gy and savvy busi­ness think­ing have swept aside. Now, near­ly every writ­ten or spo­ken word, record­ed track or video, or even fash­ion or imple­ment is a sim­ple search term away from you.

While research­ing tech­nol­o­gy trends, Ander­son was dis­cussing down­load sta­tis­tics with the CEO of Ecast (a net­worked juke­box sys­tem) and under­es­ti­mat­ed the per­cent­age of the total track col­lec­tion that gets played at least once per quar­ter (near­ly all do). Puz­zled by the actu­al data he had been pre­sent­ed, he went on to try and see what oth­er areas of eco­nom­ics this showed up in. The alpha result of that work showed up on a slide pre­sen­ta­tion. How­ev­er, the beta, and tru­ly ground­break­ing ele­ment came in the form of the arti­cle Ander­son wrote for the Octo­ber 2004 issue of Wired Mag­a­zine (where he serves as edi­tor-in-chief), titled The Long Tail. That arti­cle has become the most cit­ed in the his­to­ry of the mag­a­zine and offered evi­dence that there was a great deal of niche vari­ety, that it could now be eco­nom­i­cal­ly made avail­able, and this all adds up to a siz­able mar­ket.

In short, the Long Tail (as it applies to sales, say) is a curve plot­ting indi­vid­ual sales ver­sus sales rank­ing. Now, it’s easy to imag­ine that this falls of very rapid­ly. The hid­den secret, is that nev­er actu­al­ly drops to zero. The curve obeys a Pare­to dis­tri­b­u­tion, at type of pow­er law dis­tri­b­u­tion, which while reach­ing very low num­bers, always stays above zero. Ander­son quotes Eric Schmidt, CEO of Google, who explains where his com­pa­ny sought oppor­tu­ni­ty under­neath this curve:

The sur­pris­ing thing about the Long Tail is just how long the Tail is, and how many busi­ness­es haven’t been served by tra­di­tion­al adver­tis­ing sales. The recog­ni­tion that busi­ness­es such as ours show a Pare­to dis­tri­b­u­tion appears to be a much deep­er insight than any­one real­ized. It’s some­thing that sci­en­tists have known for a long time, but it’s nev­er got­ten any atten­tion. When we looked at our busi­ness, we con­clud­ed that we built a mod­el that works well in the mid­dle of the curve. After read­ing the [orig­i­nal Wired] arti­cle, we looked at the Tail and asked our­selves, Howe are we doing against this oppor­tu­ni­ty?

The Long Tail

The Long Tail dis­tri­b­u­tion, as show here non-dimen­sion­al­ly, rep­re­sents a Pare­to dis­tri­b­u­tion. The red area under the curve (the Short Head), indi­cates where tra­di­tion­al retail­ers and dis­tri­b­u­tion mod­els cut off sales for bot­tle­neck­ing rea­sons. The yel­low area (or Long Tail), rep­re­sents “latent demand,” accord­ing to Chris Ander­son­’s book. Image cour­tesy of Wiki­me­dia Com­mons.

I can­not say that Ander­son agrees with me here, but after read­ing the book, I get the sense than it is the fil­ter (or search sys­tem), which con­nects sup­ply to demand, which is the linch­pin to the long tail econ­o­my. There has, always been a tail, albeit far short­er before the advent of acces­si­ble pro­duc­tion tools and dis­tri­b­u­tion meth­ods. How­ev­er, the inabil­i­ty to find what one want­ed (espe­cial­ly when they prob­a­bly did­n’t eve know exact­ly what they were look­ing for) allowed or caused the hit-dri­ven econ­o­my of the past. The book dis­cuss­es the issues with too much choice, and not only does Ander­son men­tion Bar­ry Schwartz’s The Para­dox of Choice : Why More Is Less, one could argue that The Long Tail is a rebut­tal to that argu­ment. It’s not that hav­ing an over­whelm­ing choice isn’t what peo­ple want, it’s just that hav­ing no way to hone in on sig­nal in the noise makes every­thing, in effect, noise. It may be the engi­neer in me, but I see the tools of search, rec­om­men­da­tion, and fil­ter­ing (col­lec­tive­ly called fil­ters, by Ander­son) as the key to the argu­ment (feel free to dis­agree with me, Ander­son relies on three points, and he’s the one whose done the home­work).

One key exam­ple cit­ed, and one that has rat­tled around in my head for years, is mp3.com. At one time, it served as the evi­dence cit­ed that the inter­net is noth­ing more than a col­lec­tion of crap. It had thou­sands upon thou­sands of tracks and vir­tu­al­ly no way to find any­thing of inter­est. It was­n’t until I recent­ly dis­cov­ered Pandora.com that I began tru­ly see how mp3.com might have actu­al­ly worked if it had actu­al­ly had intel­li­gence in it’s data­base. Ander­son states, in response to a study done on con­sumers appar­ent­ly refus­ing to come to a deci­sion as often when pre­sent­ed with too many choic­es, that the para­dox of choice turned out to be more about the pover­ty of help in mak­ing that choice than a rejec­tion of plen­ty.

Fil­ters come in more than just inter­net search­es, though, and as Ander­son points out, they were around long before the inter­net exist­ed. Prof­itable fil­ters have come in the form of the yel­low pages or TV Guide and rec­om­men­da­tion engines have always been your opin­ion­at­ed friends. How­ev­er, word-of-mouth is far more than just a small cir­cle of friends in the place in which we live, as the rise of blogs and social soft­ware has shown us repeat­ed­ly. Tastemak­ers used to be record DJ’s or movie pro­duc­ers, but now, they’re any­one with an opin­ion and the time to express it. Trust lev­els are high­er when we feel that the per­son express­ing that opin­ion is speak­ing from expe­ri­ence, and not for prof­it, or as Ander­son puts it:

The new tastemak­ers are us. Word of mouth is now a pub­lic con­ver­sa­tion, car­ried in blog com­ments and cus­tomer reviews, exhaus­tive­ly col­lat­ed and mea­sured. The ants have mega­phones.

Regard­less of the key­stone, if Ander­son is right, then the stakes here are tremen­dous. In dis­cussing the advent of the online super-store, which is noth­ing less than the sto­ry of Jeff Bezos’ Amazon.com, Ander­son tells us just what kind of fig­ures in retail this means:

Today online shop­ping has passed cat­a­log shop­ping and now accounts for about 5 per­cent of Amer­i­can retail spend­ing. It’s still grow­ing at a whop­ping 25 per­cent a year, and is well on track to ful­fill Bezos’s orig­i­nal pre­dic­tion that online retail would even­tu­al­ly reach around 15 per­cent of total retail, which would give it more than a tenth of the $12 tril­lion Amer­i­can econ­o­my.

That’s over $1,200,000,000 dol­lars a year. And now we’re see­ing a mas­sive amount of that com­ing from items that could have nev­er jus­ti­fied shelf space in even the coun­try’s largest retail super-stores just ten years ago. Fur­ther, to under­stand the Long Tail is to see just what latent mar­kets are avail­able to us. There are count­less wants and needs down in the skin­ny and end­less part of the tail that the old means of busi­ness sim­ply could not address.

Anoth­er impor­tant point the rep­re­sents a shift in the way we must view busi­ness is one of resources. Online stores have effec­tive­ly infi­nite shelf space because stor­age and band­width are, for all intents and pur­pos­es, free to them. The abil­i­ty to rec­og­nize what resources are ‘free’ allow a busi­ness to lever­age that to it’s advan­tage. This is one of the keys to so many suc­cess­ful online media sites, such as the iTunes music store, Flickr, YouTube, and more. The nich­es way out towards the end of the tail take no more resources in a online store such as these as do the hits at the head; that is: a sale is a sale. Once the infra­struc­ture is in place, hav­ing users get some use for free or hav­ing them scour the most obscure items on your servers costs you essen­tial­ly noth­ing in extra over­head and it will only aug­ment your sales.

Ander­son attempts to point out some of the poten­tial pit falls of the Long Tail. One, is essen­tial­ly if we fil­ter out too much, espe­cial­ly in the form of news, that we may essen­tial­ly unplug our­selves from the real world. Can we real­ly run the risk of fil­ter­ing out every­thing but that what we know we already want to hear, fur­ther polar­iz­ing our­selves from oth­ers? Well, as Ander­son also points out, a good fil­ter isn’t going to just be a feed­back loop, it will force you into new are­nas in order to bring you new things. I may not have as much faith in the world mak­ing its way to every­one (there are some who seem bent on keep­ing out that which they do not want to hear, in news, music, books, or more), but I do agree you’ll have to work pret­ty hard to carve out a chunk of the inter­net that only agrees with you. The Long Tail, as Ander­son sees it, need­n’t be frag­men­ti­za­tion of cul­ture and soci­ety, but rather democ­ra­ti­za­tion of both. Fur­ther, the fact that any one of us laps over into a vast num­ber of sub-cul­tures (or tribes, if you like), will tie us back into the sub-cul­tures by way of net­work.

I do have some reser­va­tions about Ander­son­’s book. First, this is the sort of argu­ment where one would expect lots of data. There are num­bers giv­en and charts to visu­al­ize the con­cepts, to be sure, but I could­n’t help but think that some of the argu­ments giv­en felt as though the num­bers had sim­ply been guessed at or cob­bled togeth­er on a Post-It pad. For exam­ple, there are some num­bers giv­en for just Ama­zon’s CD busi­ness as com­pared to all music poten­tial­ly avail­able to sell. The num­bers don’t seem to add up and even Ander­son­’s words make them feel very fuzzy and vague (and this from the indi­vid­ual who linked to spread­sheet data on his blog for most charts shown). Also, Ander­son does­n’t cite where many of these came from to ver­i­fy them our­selves (some infor­ma­tion is con­tained in an appen­dix for fur­ther read­ing, but far from all of the date giv­en is sourced). I read a few sec­tions like this and could­n’t help but long for a hyper­link on those to do some back­ground work. I am some­what well versed in who’s who in the tech and online word (hey, I got the Anil Dash t‑shirt ref­er­ence he made), but just attribut­ing a quote to some name I’m not famil­iar with seems like cut­ting short in a book. Per­haps I’ve just been spoiled on social sci­ence books writ­ten by lawyers, who foot­note every state­ment of fact as a mat­ter of course.

My reser­va­tions on data and cita­tions aside, there is plen­ty of evi­dence to sug­gest that Ander­son has real­ly come across some­thing sig­nif­i­cant there. The book comes around to enter­tain­ment media often as a source of evi­dence, and that is real­ly more a result of the matu­ri­ty of those mar­kets in the dig­i­tal realm than it is evi­dence that the Long Tail only applies to them. There are some non-enter­tain­ment exam­ples as well that indi­cate that the Long Tail does, indeed, apply out­side of the hit or niche mar­kets of the enter­tain­ment indus­try. How­ev­er, with­in that indus­try, we can expect to find more to peak our refined tastes and have to put up with less low­est-com­mon-denom­i­na­tor music and film.

The spe­cif­ic his­to­ries giv­en for many exam­ples, along with some admit­ted­ly sparse hard data and appli­ca­tion to eco­nom­ic the­o­ry, make this book indeed The Long Tail v1.0, which is ready for pub­lic release. I’m hop­ing that this is some­thing that Ander­son feels is worth con­tin­u­ing to inves­ti­gate and fol­low up on, be it in Wired, on his blog, or in future books. I do high­ly rec­om­mend­ed this book to those who wish to see where busi­ness, Web 2.0, tech­nol­o­gy, design, and mod­ern cul­ture all come togeth­er under a sin­gle uni­fy­ing the­o­ry.

The Long Tail – Why the Future of Busi­ness Is Sell­ing Less of More is avail­able July 11th from Hype­r­i­on Press. You can pre-order the book now online from Amazon.com and oth­er fine book deal­ers, where no doubt the rec­om­men­da­tion engines will sug­gest to you oth­er great books on busi­ness, eco­nom­ics, and tech­nol­o­gy.

Seed Magazine’s Site Is Out of Beta

Seed Mag­a­zine’s site is out of Beta today. That took less time than pret­ty much any­thing from Google and it looks loads bet­ter. One of the most inter­est­ing things is that their site is actu­al­ly built on top of Mov­able Type (although Word­Press would have been even cool­er). Of course, does­n’t it make per­fect sense for a news peri­od­i­cal to use some­thing like blog soft­ware, as blogs are just the per­son­al equiv­e­lant of a news site?

And You Thought My T‑Shirt Was Cool

…and you thought my t‑shirt was cool. Online pub­lish­er Blurb has announced their “slurp­er” that will grab con­tent from you blog and turn it into a very slick look­ing cof­fee table book. I real­ly love the idea of bring the online world into the phys­i­cal world, and these books look very nice.

Seeds of Joy

I just fin­ished read­ing through my sec­ond issue of Seed mag­a­zine, as I was con­sid­er­ing get­ting a sub­scrip­tion. It’s already been on the news­stand for a year or so, but I tend to be behind the curve on these sorts of things. The mag­a­zine, which comes out bi-month­ly, is fan­tas­tic read­ing. It has the cul­tur­al aspects of Wired, and like Wired, does­n’t pull punch­es when it comes to the sci­ence. The design and lay­out are great, with tons of infor­ma­tion spread through­out. The pho­tog­ra­phy sci­ence-as-art, with many being pho­tos by researchers them­selves. At least one of the two issues I’ve read even gave scales on a num­ber pho­tos for ref­er­ence, which was wel­come infor­ma­tion. I get almanacs of the year’s best sci­ence writ­ing each year, and I’m sure I’ll be see­ing writ­ing from these pages in there along with those from Wired and Sci­en­tif­ic Amer­i­can.

The mag­a­zine is unapolo­get­i­cal­ly pro-sci­ence, which should­n’t be too much of a sur­prise. The writ­ers delve into the pol­i­tics and divi­sions with­in the sci­en­tif­ic com­mu­ni­ty and remind us how these affect our lives and our futures. We are all tied to the sci­en­tif­ic com­mu­ni­ty and Seed brings that rel­e­vance front and cen­ter.

Seed’s web­site has a num­ber of their arti­cles and shorts, as well. Also checked out their pod­cast. I high­ly rec­om­mend it. Most episodes are sub-ten min­utes and are enter­tain­ing and infor­ma­tive. Imag­ine an a abbre­vi­at­ed sci­ence show from NPR. My review after read­ing a cou­ple of issues: I sub­scrib­ing for sure as I can’t wait to read the next issue.